More Profits In Your Pockets
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House accounts have less sales load.
When your lists generate new clients, you pay less commission to salespeople. That goes right to the bottom line. Growing your customer and prospect lists increases the number of opportunities for your company to generate more house accounts.
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Fewer lost sales due lack of availability of sales staff
With a sales force, you rely on their availability to follow up on the client or prospect. If they aren't available, or forget to follow up, you may not just lose a sale, you may lose a client and a lifetime of revenue.
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Find unseen income opportunities
While salespeople are inherently valuable for their abilities to forge relationships and close the sales, they may not always provide enough information to allow the prospect or client to realize the full capabilities of your company. Follow-up communications allows you to control the amount and detail of information to your prospects and clients so that they have a complete picture of your capabilities.
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Build additional revenue streams
When companies with large customer lists need to generate additional revenue, they sell access to their lists. Of course, they maintain complete control of what is presented to their lists, but this can generate a significant amount of revenue with little additional work.
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Lower inventory costs by pre-selling
Many times, your customers not only don't know what your inventory looks like, but they may be looking for items you have not yet received. By using your list(s) to update your clients about new items you have on order, or existing inventory items you want to clear out, you can generate additional revenues without additional sales costs.